I am a Johannesburg-based copywriter currently working for a multinational beauty company, with previous experience at a boutique PR agency.  My background includes IT, business, creative and lifestyle writing as well as digital copy and content creation for websites, blogs and social media. In my career I have enjoyed spearheading copy and processes that improve workflow and the ultimate creative output.

My innate passion for writing is combined with my delight in taking ideas from inception to realisation. I love knowing that what I write has the power to inspire others and create change in their lives – whether through a feature or face cream. People are the driving force behind my motivation to provide compelling and persuasive communications, in differing tones and styles, for clients who need a little help expressing their “big idea”.

I believe that from every idea, there’s a chance to create something amazing. As Albert Einstein said, “Creativity is seeing what others see and thinking what no one else ever thought.”